Campaigns

What have we done?

  • Social media campaigns (Facebook, Twitter, Instagram, YouTube).
  • Campaigns in conventional media (Radio, TV)
  • Contests
  • Interventions in public spaces
  • Reels with influencers
  • Podcast
  • Courses and workshops

 

Who have we collaborated with?

  • Ministries, secretariats and directorates of citizen security and violence prevention
  • Ministry of Governance
  • Ministries and Women's Institutes
  • Ministry of Health
  • Ministry of Education.
  • Citizen Security Observatories
  • Justice System Institutions
  • Statistics Offices.
  • Municipalities
  • Universities and Think Tanks
  • Non-governmental organizations

 

Main campaigns

 

Costa Rica

Those no longer here Awareness campaign installed in public spaces promoting visibility of real cases of women victims of femicide and raising awareness about domestic violence. Since March 2022, the campaign has been set up in five different municipalities around the country, with extensive coverage in news outlets and social media. For more information

This is where I get off Focused on the prevention of violence among young people. Aimed at young people, it seeks to convey a convincing message for a change of course.

More than a number. The objective is to raise awareness of the multiple forms of violence that women experience throughout their lives.

 

El Salvador

198 Call Center to publicize the toll-free number of the Supreme Court of Justice for women victims of violence and to encourage the use of this service among women affected by gender-based violence.

 

Honduras

Raising Awareness of Violence against Women and New Masculinities aims to question and rethink the idea of a violent and macho masculinity that generates gender-based violence.

 

Guatemala

Campaign on #NothingJustifies violence against women (#NadaJustificaLaViolenciaContraLasMujeres in Spanish) Violence against Women is a call to action to become informed about gender-based violence against women For more information

 

Regional

  • CONOSE Network. Regional awareness campaign against gender-based violence to address the different forms of violence affecting households.
  • 16 days of activism against gender-based violence. International campaign starting on November 25, International Day for the Elimination of Violence against Women, and ending on December 10, Human Rights Day.

 

Results

 

Social media

  • People reached: 3 million people
  • Interactions: more than 1 million
  • Hits: More than 500,000

 

Conventional media

  • Over 20 media outlets mentioned the campaigns
  • Over 30 radio stations broadcast the spots

 

Participation

  • Over 34 institutions
  • 30 influencers